ABOUT BUSINESSMAN, ADRIAN LAU“Go forward and proceed with your dreams with determination, and perseverance.”
AL Tyres Cooperation is established by Adrian Lau which he named the company after him. Adrian is a very busy man and he attends to all kind of task from the floor, like installation of car parts for his customers to negotiation with business partners and even oversea.
Tyres piling up high and rims lay out for easy viewing in his workshop locate at Circuit Road. Business operates every day from 9-8pm. Friendly staff are very welcoming and have depth knowledge in this business. No doubt, they have regular customers returning, to have that kind of attentive services provided by them.
ABOUT HIS BUSINESS
Initially, he is dealing with car export to less developed countries like Russia, Peru, Africa, Maldives, Mauritius, Cyprus, Trinidad and New Zealand. Business response is growing that he went in full time and only two years ago, he realizes that he learns to appreciate that there are nice, beautiful tyres and rims and start to do import and export. He concentrates further on. He dismantles the rims and tyres from unwanted car and sells to buyers.
HIGHLIGHT IN HIS BUSINESS
This is a competitive industry. Forms of advertisement will be internet, posters and huge banner outside his office panel. He earns good support from people that become his loyal customer. Eventually customer base increase through recommendation. They bought in selective and exclusive big bulk and wide range of different quality of tyres and rims. They compete with other dealer with exceptionally low prices. Lots of sizes bring in to local market by him to cater to the likes of Singaporean car lovers all the prices are low, so that consumers can benefit from the bulk purchases. Skillful technician are very knowledgeable and attentive to cater to individual car owners needs. Their friendliness ties between him and co-worker are incredibly intimate.
HIS OWN PHILOSOPHY
Mr Lau learns humbly from scratch. He exclaimed one has to be willing to get hands on, to get into this business. He came to realize things will learn faster and better. He believe in whole heartily in sacrificing time will eventually see the return. “Nothing in this world is difficult, is about learning.” said Mr Lau. It is not difficult to start up a business, it is about his marketing strategies and having a good team of players. He seriously has no idea what his co-worker think of him. He prefers to keep abreast of his business. Little things like payment to business proposal in obtain buyers. He runs the business and treats his co-worker like family.
FUTURE PLANS
He will continue his business by keeping prices low, so that customers can benefit. He has also launched free trade agreement such as taking away administration cost. Trans pacific partnership trade deal between countries such as United States, China, Malaysia and Taiwan. He wants to benefit from this together with his customers.
-Interviewed in 2012
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